Cookie Policy
RentLondonFlat.com Ltd (Company No. 07798821) | Last updated: March 2025
This Cookie Policy supplements our Privacy Policy and explains how and why we use cookies and similar technologies on our website, and your rights to control them.
1. Why We Use Cookies
We use cookies and similar technologies to:
- Enable core website functionality and secure access
- Remember your preferences and settings
- Understand how visitors navigate and use our site
- Show you relevant content and personalised advertising
- Detect and prevent fraud
- Measure the performance of our marketing campaigns
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow us to recognise your device, remember your preferences, and provide a more personalised experience.
Types of cookies we use:
- Session cookies — temporary, deleted when you close your browser
- Persistent cookies — stored on your device for a set period after your session ends
- First-party cookies — set directly by RentLondonFlat.com
- Third-party cookies — set by our trusted partners (e.g. Google, Meta, LinkedIn)
3. Cookies We Use
Strictly Necessary (No consent required)
Essential for the site to work. Cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
session_id | Keeps you logged in | Session |
csrf_token | Prevents form-based attacks | Session |
cookie_consent | Stores your cookie preferences | 12 months |
Analytics (Consent required)
Help us understand how visitors use the site.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics 4 | Usage statistics | 2 years |
_gid | Google Analytics | Session tracking | 24 hours |
We use Google Consent Mode v2. If you decline analytics cookies, Google may collect anonymised, cookieless signals for statistical modelling only — no personal data is shared.
Functional (Consent required)
Remember your preferences to improve your experience.
| Cookie | Purpose | Duration |
|---|---|---|
user_prefs | Saves search filters and preferences | 30 days |
recent_searches | Shows your recent property searches | 30 days |
Marketing & Advertising (Consent required)
Used to show you relevant ads on our site and other platforms.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook/Instagram) | Ad retargeting | 90 days |
_gcl_au | Google Ads | Conversion tracking | 90 days |
li_fat_id | Ad targeting | 30 days |
4. Similar Technologies
In addition to cookies, we also use:
Pixel tags & web beacons — small blocks of code embedded in pages or emails that tell us when you open content or take specific actions.
Server logs — automatically collect technical data such as your IP address, browser type, operating system, referring URLs, and timestamps. This helps us maintain site performance and security.
Device identifiers — used alongside IP address and browser data to verify user identity and prevent fraud.
5. Third-Party Partners
We work with third-party services that place their own cookies and technologies on our site. These include:
| Partner | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics / Ads | Analytics & advertising | Google Privacy Policy |
| Meta (Facebook/Instagram) | Advertising & retargeting | Meta Privacy Policy |
| B2B advertising | LinkedIn Privacy Policy |
We do not control these third-party cookies. Please review their privacy policies directly for more information.
To opt out of targeted advertising generally, you can visit:
- Network Advertising Initiative opt-out
- Digital Advertising Alliance opt-out
- Your Online Choices (EU/UK)
- Google Ads Settings
6. Social Media Plugins
Our website integrates plugins from the following social networks. If you interact with these plugins, information (including your IP address and, if logged in, your profile data) may be shared with that platform:
- Facebook / Instagram — Meta Platforms, Inc.
- YouTube — Google LLC
- X (formerly Twitter) — X Corp.
- LinkedIn — LinkedIn Corporation
- Pinterest — Pinterest, Inc.
We do not control how these platforms use the data they collect. Please review their individual privacy policies.
7. Your Consent & How to Manage Cookies
Our Cookie Banner
When you first visit our site, you will be shown a cookie consent banner. You can:
- Accept all cookies
- Reject all non-essential cookies
- Customise your preferences by category
You can update your preferences at any time by clicking "Cookie Settings" in the footer.
Declining non-essential cookies will not affect your ability to use core site features.
Browser Settings
You can also manage cookies directly through your browser:
Mobile Devices
You can manage cookies through your device's privacy or browser settings. Refer to your device manufacturer's instructions for guidance.
8. Legal Basis
We rely on the following legal bases under UK PECR and UK GDPR:
- Legitimate interests — strictly necessary cookies (no consent required)
- Consent (Art. 6(1)(a) UK GDPR) — all analytics, functional, and marketing cookies
9. International Data Transfers
Some third-party cookies transfer data outside the UK (e.g. to the United States). Where this occurs, transfers are safeguarded by the UK-US Data Bridge, UK Standard Contractual Clauses (SCCs), or equivalent approved transfer mechanisms.
10. How Long Are Cookies Stored?
Non-essential cookies are retained for a maximum of 6 months unless a shorter period is specified in the cookie table above. Strictly necessary cookies are session-based or expire at the end of your browser session.
11. Contact Us
Questions about this policy?
📧 legal@rentlondonflat.com 📮 RentLondonFlat.com Ltd — Unit 13, Freeland Park, Wareham Road, Lytchett Matravers, Poole, Dorset, BH16 6FA 🏢 Company number: 07798821 (England & Wales)
You have the right to complain to the Information Commissioner's Office (ICO): 🌐 ico.org.uk | 📞 0303 123 1113 Our ICO Registration Number: Z2884909
12. Changes to This Policy
We review this policy at least annually and whenever legislation or our cookie usage changes. The "Last updated" date reflects the current version. Material changes will be communicated via the cookie consent banner.
For full details on how we process personal data, please see our Privacy Policy.